They might also mention a brand or product when the item is especially useful to that constituency. Niche challenges: Communities (tied to specific interests like beauty, fashion, gaming, etc) within TikTok have their own unique challenges that go viral with their audience. They are completely organic, niche specific, and do not usually go viral across the platform. You can expect the actions in a community challenge to be appropriate for the niche rather than being a generalized topic. Challengers suggest a different kind of task based on the challenge type and the sponsor if any.Ĭommunity challenges: Start from a viral question or trend that’s doing the rounds in TikTok. There are several different TikTok challenge types, each of which has its own character. What are the Main Types of TikTok Challenges? The inappropriate challenges that go viral are in the minority. With that said, most TikTok challenges are fun, amusing, or otherwise harmless. It was a major problem in school districts a file back, but fortunately, it’s no longer popular. For instance, the “devious licks” challenge encouraged young people to steal items from public spaces. News articles will occasionally talk about TikTok challenges that their people, especially teenagers, to do things that are unwise or destructive. In other words, they challenge people to create videos performing a specific action or task. It’s a kind of trend that is accompanied by relevant hashtags that give them visibility and sometimes virality.Įven if you don’t use TikTok, the chances are that you’ve heard of TikTok challenges before.
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